Adwords Consultants focus on Pay Per Click marketing with Google and Google's partner sites. An Adwords Consultant will sets up and manages your Pay Per Click (PPC) campaigns and optimizes landing pages for the inbound traffic.
While Adwords campaigns can be an effective way to advertise, they lack longevity. When you stop advertising, there is no residual benefit, your product, and website disappear from Google's network.
Adwords Consultants charge between $75 - $150 and more per hour to work with your campaign, and that doesn't include your actual PPC daily budgets, versus Organic Search Engine Optimization, which is generally paid for a as a flat monthly fee regardless of the number of clicks you may receive. There are many benefits to having your site listed in the organic search results versus being listed as an Ad.
One of the biggest benefits is that only about 1 in 10 click on the paid listings, with 9 of 10 clicking on the "Organic" listings, that's 9 times more traffic on average. Also, should you decide to suspend your organic search engine marketing campaign, your website and products will have residual traffic coming in until your site eventually scrolls down the search result pages onto page 2, 3, etc.
We never suggest you stop using Adwords if it's working for you, however, we do believe organic search marketing is far more cost effective with a much higher ROI than a Pay Per Click campaign.
At First Place Listings, we focus on our client's goals, providing lasting organic search engine marketing results with only a flat monthly fee.
*Adwords is a registered trademark of Google, Inc.