Good News: Thousands of people are asking for what you have to offer
Great News: most of them will end up buyinfg it
Not So Great News: it will probably be from someone else.ff
At least half of all customers considering purchases began their research online*. Those customers were also more likely to ultimately buy the products online. Online sales in the US grew to over $136 billion last year. Search engines like Google allow most anybody to find out most anything about most everything, using only a few key words as clues. With millions of competing pages, most people don't go beyond the first page of results, and hardly anyone sees pages 4 and beyond.
On any page of search engine results you're likely to find two things: Results and Advertising. Search results are organic listings, relevant answers to the searchers request. Advertisements are the spaces the search engines rent out. Over 70% of search users prefer to click on organic listings rather than advertisements. Searchers perceive organic listings as having more relevance or authority.
Searchers are a motivated, active audience making a request for you and what you have to offer. If you're not towards the top - of the front page, that is - they probably won't find you. The first result on a search page has twice the traffic as the second result, and five times the traffic of the fifth? There are thousands of people for what you have to offer. Most of them will end up buying it. It will probably be from someone else.
First Place Listings is a search engine service provider specializing in Organic Search Marketing. Thousands of first place listings bring our clients more business every day. Big Fish. Small Pond. First Place Listings.
*Forester Research
