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Organic search marketing exposes your business to an eager audience.

With over 10 years of Search Marketing experience, we KNOW what it takes to create results. Don't let your competitors get your business!

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Organic Search Marketing


Facebook Status Updates Indexed by Google

Google announced this week, via Twitter, that it will be including live status updates from Facebook users in their search results.  Facebook satus updates are beginning to appear prominently in Google's live search results alongside Twitter updates as well. 

Social Media, now more than ever is becoming more and more relevant to effective search marketing campaigns, as more and more social sites gain prominence within Google's search results.

Additional services now included are:   Facebook, MySpace, FriendFeed, Jaiku and Identi.ca — along with Twitter, which we announced a few weeks ago.

Complete Story: http://googleblog.blogspot.com/2009/12/relevance-meets-real-time-web.html

 

 

Google Local Search Evolves

Google Local Search is now simply: Google Maps

Google local search has now evolved into simply, Google Maps!  With the proliferation of smart phones, and GPS-based search becoming more and more common, Google has integrated Local Search into Google Maps.

Searching from your GPS-enabled mobile-device using Google Maps now returns local businesses within your current area.  This could easily be the beginning of the end for such cob-webbed printed directories such as the phone book.  When is the last time you used a phone book?

The rush is on for online businesses to make sure their businesses are properly mapped so as to be easily found for customers looking for them while in their area.

   

How Google Local Search Orders Its Results?

Google Local Search Turns up the Local Search Engine Optimization Volume!

We at FirstPlaceListings.com, a search engine optimization company based in Delaware, firmly believe in Google’s Local Search. So much so, that we believe Google Local Search will, in a few short years from now, overcome and outperform the existing local directories such as yellowbook, yellowpages.com, superpages, citysearch, or any other local business directory in digital or print form or on the web. Remember searching with InfoSeek? Google Local Search is a major shift in local business search strategies; it’s coming hard, and it’s coming fast.

With Google’s dive into 411 directory information (800-GOOG-411) and their pending jump into the consumer cell-phone market, it’s quite clear that Google Local Search is going to be much more than a small local business directory.

The Increasing Value of Google Local Search Entries

Certainly, Google Local Search results are becoming more valuable; Google has for a while inserted its local results–with obvious prominence–within its traditional natural results. Google Local Search is certainly a facet of SEO, (Search Engine Optimization) that is growing in relevance week-by-week. And, once Google launches its cell-phone service, then Google Local Search may become more important than the traditional organic search results for some businesses. And don’t forget that Google is busy perfecting its voice recognition system in conjunction with its 411 service.


Cell phones, voice recognition, geo-location, and location-sensitive search retrieval–all these factors are now coming together. Google is clearly posturing for the inevitable day when a majority of searches are made by voice command rather than the tapity-tap of a computer keyboard.


And, just as search engine optimizers have struggled to learn the secrets of Google’s organic search results, so to will be the case in the near future as many SEO’ers fight for top position in the Google Local Search results.


And so, we analyzed how the listing order for Google Local results is determined with an eye toward improving our results and the results of our clients. Here’s a hint: it’s not alphabetic.

Location; Location; Location?

Google Local Search entries do appear to be “location sensitive”. Obviously, the entire point of a local search is to deliver local results. And, zip code-based searches appear to be more “strict” than city name searches, which Google has a very technical patent for. Business locations near a city center may appear first in Local entries–but location is not the only factor, and location can easily be outweighed by both keywords and depth of the listing and reviews.

The use of keywords in the business name and title can yield favorable Google Local Search results, as well as the use of keywords in the business description. These present a clear opportunity to optimize through the development of a keyword-focused profile.

Local Results: The Effect of Customer Reviews

Finally, the local business results are certainly impacted by the number of reviews. Business owners with local listings would be wise to invite their happy customers to write reviews in the Google Local section.

Need help with your internet marketing, search engine optimization and Google Local Search entries? If so, Contact Us or call 302-200-0564 today for a free initial & confidential consultation.

   

7 Simple Organic Search Marketing Goals for 2010

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Most businesses have realized that organic search marketing, or search engine optimization (SEO) is important if you want to be found by an active audience seeking what you have to offer.  The truth is however, many webmasters still don't know what SEO is about.

Savvy businesses understand the importance of being found in the search engines and are capable of capturing the lion's share of searchers.  Finding a reputable search engine optimization company is vital to the success of an websites flow of eager potential customers.  Choosing a search engine marketing firm which misses the mark can cost a lot of time and money without getting results. Choosing the the organic search marketing company with solid knowledge and expertise will ensure SEO improves your business.

7 Simple Organic Search Marketing Goals for 2010:

  1. Create Compelling web pages
    This step is key and necessary.  If you don't have web pages that appeal to your target group then you don't have to bother getting visitors. Optimize pages for specific keywords & key phrases as well as being compelling and engaging to the visitor. Web pages must be designed so that visitors become buyers. A website must create trust and must convince the visitors and web pages must be easy to use.
  2. Find the Right Keywords
    Find the keywords that work best for you. Google's Keyword Tool is a great source of data on what searchers are actually searching for.  No one has better information at hand on searches than Google, so utilize this FREE service to determine the best keywords to target in your search engine optimization campaign.
  3. Optimize web pages for these keywords
    Once the proper keywords have been defined, optimize the site's pages for these keywords which lead the visitor to conversion into a customer. 
  4. Publicize with Articles
    Articles are a great way of spreading the news about websites as well as offering up great one-way links to the site, which is great for search engine optimization.  Create serveral articles for each of the targeted keyword phrases  using the keyword as anchor text for your links.
  5. Submit to Directories
    Submitting the site to several website directories will also create important incoming links.  Be sure to choose directories which do not use the "no follow" attribute on their links.
  6. Submit to Social Networks.
    Posting and bookmarking links to social and bookmarking sites also provide a boost to a site's online reputation.
  7. Submit to Blogs
    Commenting and guest-blogging on reputable and relevant third-party blogs will also provide additional "referral" style relevance and inbound linking for websites.

Organic search marketing can lead to great results if you concentrate on the right goals. Search engine optimization is about improving your business. It's not about getting as much traffic as possible. Focus on targeted keywords that work best for the business.

Click Here to Expose Your Business to the World with First Place Listings Free SEO Analysis!

   

What is Organic Search Marketing?

Search Marketing VideoOrganic Search Marketing , or Google Marketing, is the art and science of connecting a relevant website with a motivated search user. For online business, this is about placing the business (usually a website) in front of an active audience who are seeking goods and services that a business can deliver. What makes organic search unique is that customers are asking for business, and not the other way around. With the saturation of push techniques that interrupt, interject and interpose, organic search is what pull marketing is all about. Compared to traditional marketing (including online tactics such as banner advertising and pay-per-click), organic search provides the greatest exposure to the most motivated audience for the least effort and expense. Between the unbeatable ROI to the drastically reduced sales cycle, organic search marketing is the answer to your online business questions.

   

Organic Search Marketing Solutions

With the variety of internet marketing services
  • Discovery report: this is where we do all the research and due diligence necessary to give them a map of internal factors, external resources, market and competition. In addition to extensive data, we provide a SWOT analysis with 1st tier recommendations for improving their situation (with or without us).  Everything starts with discovery.
  • Debut Package - Using the Discovery report as a springboard, our "debut" is a 90-180 day link building and search engine promotion package that provides inbound links from blogs, forums, article directories, social media, and hand-picked sources that provide the most value to the client. The timeline of this service depends on the client's current link profile (100 links per month or +15%, whichever is greater). This service is primarily for clients new to organic search marketing who need to see result before diving in headfirst, or clients who already know the value of OSM and want to "test the waters" with us before investing in a long-term commitment.
  • Campaigns - these are ongoing projects designed to build or maintain online visibility, authority and reputation. Search engine optimization, relevant social media and effective internet marketing tactics are enacted on the client's behalf to keep them at the top of their game. Each campaign is customized to the client's needs, and typically clients enroll in campaigns after completing an their debut.
Organic search marketing is the solution to online success. Done well, it is the most effective and efficient marketing tool available today. Organic Search Marketing means:
  • Significantly increased profits. A "first page placement" will open profitable streams of revenue for almost any business.
  • Perceived authority. A recent online study found that 66% of all searchers believe that sites with the highest search listings are the top companies in their field.
  • A motivated and active audience. Remember, customers are out there every day searching for YOUR services online. Each time your company doesn’t appear in the top 10 means your business goes somewhere else.
  • A market-wide presence. The more often your company appears in search results, the more present you are in the customer's awareness.Good search marketing means increased frequency and exposure.
  • Increased brand visibility. Good search marketing means a dominant online presence everywhere that matters.
  • The most effective marketing available. A 2003 study showed that Search Engine Marketing had a lower cost per customer acquisition than any other form of marketing including email, Yellow Pages, banner ads / pay-per-click, and direct mail. As the effectiveness of these other strategies continue to decrease, search engine marketing is more effective than ever.
  • An end to struggling. The first place listing on any given search result typically sees twice as many visitors as the #2 position (which sees twice as many visitors as the #4 position). Why fight for a piece when you can be found first?
  • Non-stop business. Your website works for you even when you sleep. Good search engine marketing brings in business around the clock, not just 9 to 5.
If you're ready for more business, contact us for a free, no-obligation, preliminary analysis.
   

Search Engine Optimization Services

With the variety of search engine optimization services:
  • Discovery report: this is where we do all the research and due diligence necessary to give them a map of internal factors, external resources, market and competition. In addition to extensive data, we provide a SWOT analysis with 1st tier recommendations for improving their situation (with or without us).  Everything starts with discovery.
  • Debut Package - Using the Discovery report as a springboard, our "debut" is a 90-180 day link building and search engine promotion package that provides inbound links from blogs, forums, article directories, social media, and hand-picked sources that provide the most value to the client. The timeline of this service depends on the client's current link profile (100 links per month or +15%, whichever is greater). This service is primarily for clients new to organic search marketing who need to see result before diving in headfirst, or clients who already know the value of OSM and want to "test the waters" with us before investing in a long-term commitment.
  • Campaigns - these are ongoing projects designed to build or maintain online visibility, authority and reputation. Search engine optimization, relevant social media and effective internet marketing tactics are enacted on the client's behalf to keep them at the top of their game. Each campaign is customized to the client's needs, and typically clients enroll in campaigns after completing an their debut.
Organic search marketing, ( search engine optimization services ) is the solution to online success. Done well, it is the most effective and efficient marketing tool available today. Organic Search Marketing means:
  • Significantly increased profits. A "first page placement" will open profitable streams of revenue for almost any business.
  • Perceived authority. A recent online study found that 66% of all searchers believe that sites with the highest search listings are the top companies in their field.
  • A motivated and active audience. Remember, customers are out there every day searching for YOUR services online. Each time your company doesn’t appear in the top 10 means your business goes somewhere else.
  • A market-wide presence. The more often your company appears in search results, the more present you are in the customer's awareness.Good search marketing means increased frequency and exposure.
  • Increased brand visibility. Good search marketing means a dominant online presence everywhere that matters.
  • The most effective marketing available. A 2003 study showed that Search Engine Marketing had a lower cost per customer acquisition than any other form of marketing including email, Yellow Pages, banner ads / pay-per-click, and direct mail. As the effectiveness of these other strategies continue to decrease, search engine marketing is more effective than ever.
  • An end to struggling. The first place listing on any given search result typically sees twice as many visitors as the #2 position (which sees twice as many visitors as the #4 position). Why fight for a piece when you can be found first?
  • Non-stop business. Your website works for you even when you sleep. Good search engine marketing brings in business around the clock, not just 9 to 5.
If you're ready for more business, contact us for a preliminary analysis.
   

The Definition of Search Engine Optimization

Too several webpage owners feel that when they submit their page a quest engine they are guaranteed success. That'sgenerally not the case. Merely submitting your web page to a groundwork engine isn'tperpetually enough to get any hits. Most internet pages require search engine optimization to become truly successful.

Search engine optimization is the art and science of creatinginternet pages engaging to the search engines. The goal of search engine optimization is to possess your website ranked in thehigh10web search hits that seem on the primary page. Why is it necessary to be on the first page? It is importantbecausethe typicalinternet user doesn't click on any of the sites listed on the second or third page. Out of sight, out of mind. One web site owner reported a 2 hundred and tenpercent increase on her e-commerce sight when she had her webpage redesigned for optimal search engine optimization.

You'd suppose that the prospect of a 2 hundred and ten percent increase in sales would be all the incentive a webmaster would needto redesign their site. That may not invariably the case. There are a selection of reasons people avoid recreating their websites.

Some individuals believe that search engine optimization is tootough to understand. The

Read more: The Definition of Search Engine Optimization

   

How Title and Meta Tags are used for Search Engine Optimization

When it comes to title tags and search engine optimization there are somequestion websitehouse ownerstypically ask. Willeach individual internet page need a different title? Is there a most length for title tags? Is there a title tag limit? Are title Meta tags a smartplan?

The World Wide Web Consortium needsthat each single HTML document should have a title component in the head section. They also state that the title partshould be used to spotevery individual pages content.The title tag plays four separate roles on the internet.The first role the title tag fulfills is what librarians, different webmasters, and directory editors use to link to different websites. A well written title tag is mucha lot ofseeminglyto urge faster reviews then one that's sloppy or incomprehendable.

The title tag is what is displayed on the visitor's browser. By displaying the title tag in theguests browser the web user knows specifically where they are if they need to come back to the positioning later on. Internet Explorer sometimes tires to show the first ninety-five characters of the title tag.

Search engines show the title tag as the mostvital piece of knowledgeaccessible to web searchers.

A sensible title tag ought to be in a positionto clearly indicate

Read more: How Title and Meta Tags are used for Search Engine Optimization

   

Finding a Search Engine Optimization Company

First Place Listings in the Search Engines Exposes Your Business to the World!

When it comes to business some individuals like to get their hands dirty and iron out each and every little detail of each deal and transaction. Others like to handle the parts of the business that they recognize and are comfortable with, leaving the bits and pieces they are unsure regarding to people who apprehend what they are doing.

Before you start looking for a pursuit engine optimization company sit down and take into account your situation. What goals do you have for your website? What are your priorities? How a lot of can you afford to spend, keep in mind that you just buy quality, rock bottom value isn't for ever the most effective deal.

When it is time to submit your net-based mostly business to a hunt engine their are search engine optimization firms who, for a fee, will be happy to optimize the websites for the business house owners who don't feel comfy doing it themselves.

Search engine optimization is that the art and science of constructing a web site engaging to search engines. If you don't apprehend where to seek out a reputable search engine optimization company strivelooking in search engine optimization forums, references or articles on

Read more: Finding a Search Engine Optimization Company

   

Finding a Local Search Engine Marketing Company

First Place Listings in the Search Engines Exposes Your Business to the World!

When it comes to business some individuals like to get their hands dirty and iron out each and every little detail of each deal and transaction. Others like to handle the parts of the business that they recognize and are comfortable with, leaving the bits and pieces they are unsure regarding to people who apprehend what they are doing.

Before you start looking for a pursuit engine optimization company sit down and take into account your situation. What goals do you have for your website? What are your priorities? How a lot of can you afford to spend, keep in mind that you just buy quality, rock bottom value isn't for ever the most effective deal.

When it is time to submit your net-based mostly business to a hunt engine their are search engine optimization firms who, for a fee, will be happy to optimize the websites for the business house owners who don't feel comfy doing it themselves.

Search engine optimization is that the art and science of constructing a web site engaging to search engines. If you don't apprehend where to seek out a reputable search engine optimization company strivelooking in search engine optimization forums, references or articles on

Read more: Finding a Local Search Engine Marketing Company

   

Increase Visibility, Grow Sales, Succeed!



Need more sales? More Leads? What would a flood of new customers mean to your business? Are you wanting to grow your sales, generate more leads, and build your business's client base? Is your web site helping you achieve these goals? Do you need search engine optimization and online marketing expertise that aligns with your business?


First Place Listings is a Rehoboth Beach based organic search marketing firm specializing in highly customized search engine optimization campaigns designed to fit your businesses needs. With our savvy and effective promoting techniques, years of information and experience we will help you boost your internet presence, create devoted, repeat-customers and meet the goals you have for your business.


Call 302-200-0564 to schedule a meeting with our search engine marketing expert now.

Google Hot Trends are updated hourly from
   

Basic Data About Search Engine Optimization

 


Expose Your Business to the World with Search Engine Optimization

Fifteen years ago if we have a tendency towould likedatawe tend to had to travel to library. Writing reports, and preparing for take a look atrequired hours of scanning shelves crammed with books, blowing massive chunks of amendmentin the copy matching, trying out a mountains of books, and squinting at microfilm. The net has chanced all of that. Currentlyonce wewould liketo learnone thing all we have a tendency to have to do is boot up a pc and hook up with the internet.

Most people have an in depth favorites list on their computers, a straightforward click of the mouse and they're at their favorite website. This can be a handy feature if you are doing a lot of onlineshopping at a explicit store or pay a lotof time at a specific chatroom. After theywant to use the webto assembleinformation most individuals consult an online search engine.

A search engine is an information retrieval system designed to assistfind information. Most individuals are acquainted with Google, yahoo, and ask.com. Search engines work when a user types a keyword into the insufficient box. Once the user varietieswithin the word the search engine

Read more: Basic Data About Search Engine Optimization

   

Algorithms: The Foundation of Search Engine Optimization


Expose Your Business to the World with Search Engine Optimization


Within the ninth century Abu Abdullah Muhammad ibn Musa al-Khwarizmi, a Persian mathematician, introduced algebrac ideas and Arabic numerals while he was operating in Baghdad. Throughout the time Baghdad was the international center for scientific study. Abu Abdullah Muhammad ibn Musa al-Khwarizmi's method of performing arithmetic with Arabic numerals was known as algorism. In the eighteenth century the name evolved into algorithm. Algorithms are a finite set of rigorouslyprinted instruction. Algorithms are procedures that are used for accomplishing some task that mayfinishduring a outlinedend-state. Algorithms are employed in linguistics, computers, and mathematics.


Manyfolks like to think about algorithms as steps throughout a well written recipe. Provided you follow each step of the recipe to the letter you will have an edible dinner. As long as you follow each step of the algorithm you'll notice the proper solution. Simple algorithms can be used to vogueadvanced algorithms.


Computers use algorithms as a technique to catalogue information. All pc programs are created with algorithms (or series of algorithms) that givethe pca listing of directions to follow. Computers sometimes scan information from an input device when using an algorithm to method information. So asto realize

Read more: Algorithms: The Foundation of Search Engine Optimization

   

Can Search Engine Optimization Benefit Your Business?


Absolutely, search engine optimization can greatly improve your business.

Are you now weighing your choicesregarding venturing into an internet marketing venture? If so, you are making a verywise business choice. There is a tremendous amount of income that can be acquired by way of such a business plan provided it is undertaken appropriately. What is meant by "properly? " Well, there are many facets to a successful online business venture, but the key component is a promotional website. You merely can not take part in effective online selling without a strong web page. And, of course, the key to creating the web page productive centers on the correct search engine optimization of the website.

As many people can be well informed, search engine optimization refers to the maximizing of your website's placement in msn. While the majority of new online entrepreneurs possess a vague idea of how SEO companies enhance businesses, they may not possessa clear thought as to why it's so effective.

Why is it so imperative for a business to have a proper search engine optimization agenda instituted for a business' success? A decent search engine ranking can
be your equivalent to a billboard advertisement on a busy highway. Loads of men and women would see the advertisement in their travels and this will breed a
familiarity with what is featured on the ad. A similar result can be reached when individuals venture through msn in search of advice on a certain theme. They will
sure enough come across your well optimized web site prior to finding an ineffectively optimized web site. This means yourperfectly optimized site are going to catch an enormous influx of traffic which increases the chances of your professional web site to be successful.

Once the ranking of the website is in the leading of the rankings, traffic should organically flow to a website. And, of course, this traffic represents the potential consumer base for the commercial venture. Because just a smaller percentage of visitors will become true customers, it's essential to super charge the amount of visitors to higher volumes.

It is also important to point out that search engine optimization should not end with merely boosting your site's rating within the search engines.
Sure, you'll be able to drive visitors to your web sites however you need to keep them on the site so as to convert them into shoppers.  When a visitor clicks your link, visits your web page, and is instantly turned off by what he sees, your visitor is going to leave. Obviously, you should circumvent such a scenario! Thankfully, there is a well established method to help boost consumer interest when visiting a web page.

This idea centers on the use of effectively written articles on the web site. This subject matter comes in the variety of detailed, educational, as well as enjoyable text intended to offer your visitor a little extra worth for visiting the web site. This helps build a good impression in the eyes of the visitor which makes the visitor much more likely to turn out to be a paying customer. Even though we sometime fail to think of proper web site text as part of your search engine optimization strategy, the truth remains it is a critical part of it. And, yes, it could drastically enhance your business' potential as a result.

Organic Search Marketing Exposes Your Business to the World!

Increase Visibility, Grow Sales, Succeed!
Need more sales?
More Leads? What would a flood of new customers mean to your business? Are you wanting to grow your sales, generate more leads, and build your business's client base? Is your web site helping you achieve these goals? Do you need search engine optimization and online marketing expertise that aligns with your business?

Expose Your Business to the World, Click Here to Request our Free No-Obligation SEO Analysis Today! Or Call 302-200-0564 to speak with someone!

First Place Listings serves online businesses in the United States & South Africa.

   

Cape Town Search Marketing Goes Organic

What's Organic Search Marketing?

Cape Town Heralds Arrival of First Place Listings as Organic Search Engine Optimization Services Leader

Organic food is healthier on behalf of me than regular so organic search marketing should be better for my business, right?

Relevancy is the key to successful marketing.  Potential patrons must hear and believe that your product or service has relevancy to them.  Does it work their lifestyle?  Does it meet a want?  Will is scratch an itch they have?  If therefore, they’ll want it.

Having a relevant product isn’t enough.  If no one knows regarding your fantastic solution or wonderful service then it would possibly furthermore not even exist.  They have to understand it’s out there and accessible to them.

In the past the phone book and unsolicited mail were some of the foremost price effective ways that to get the word out.  Now it’s all regarding web marketing and search engines.  Obviously, the paper primarily based advertising is still around but it’s on the way out.  Search engine selling and organic search marketing are usurping as the best way to get in front of would-be patrons.

Organic search marketing could be a relatively new field.  As on-line searchers become additional and a lot of savvy they learn to spot the fakes.  They grasp when someone is trying to tug the digital wool over their eyes.  Those are the sites with high bounce rates.  No sooner does the searcher land on the page than they are hitting the back button and moving on to a higher link.  Paid advertising links have their place however most folks seem to like the organic results.  Provided that distinction those links become a lot of more valuable to each businesses and consumers. Assuming that your product or service has relevancy, it's also necessary to require the foremost relevant approach to communicating your message.
 
One of the foremost necessary things to try and do if you want pages that rank high in search results is to keep a gentle flow of quality content on the website.  Content is that the key. The better the content the a lot of people are doubtless to share and promote the page.  However combined with quality is quantity.  A high volume of pages with fresh content adds to the weight, pushing the ranking higher and higher.

Additionally to a lot of quality content it’s important to form positive the information is presented in the simplest way.  Bear in mind, people aren’t the only ones reading the fabric on the various pages of your website.  Google, Yahoo, Ask.com, and several other search engines are scanning your content.  Not simply the content you see displayed on the page, however the code behind the content.

Relevant code is in all probability as necessary as relevant content.  Site structure is important to making the search engine crawlers happy.  Great writing will’t build up for terrible coding.  The folks programming your web site can nullify all the work of those that are generating the dynamite articles if they don’t grasp what they're doing.

Organic search marketing will not continually be the latest and greatest thing.  In some unspecified time in the future it can be the “recent fashioned” approach to marketing.  Except for currently it’s the most effective approach to get new leads and connect with possible clientele.

Now Serving: Cape Town, Durban & Nelspruit, South Africa

Cape Town Search Engine Optimization, Durban Search Engine Optimization,
Nelspruit Search Engine Optimization

Organic Search Marketing comes to Cape Town

 

   

Using Search Engines for Export Research

More info...
How search marketing can help build overseas trade for new exports. ...search engine optimization companies, organic search marketing companies, seo companies

   

How to Obtain First Place Listings Organically

Winning the Organic Search Engine Optimization Wars

CONTACT US FOR A FREE ORGANIC SEARCH MARKETING CONSULTATION!

Organic Search Engine Optimization (or SEO) is the practice of maximizing a websites effect on search engine results in its market. SEO is a way of being known for specific products, services or information. The ultimate goal is to not only bring users to your site, but to bring the ones who are looking specifically for what you have to offer.

It used to be that a good url combined with consistent title and header tags was enough to rank high in the search engines (FYI - when referring to "the search engines", we are referring to Google, Bing and Yahoo. There are other engines besides these three, but none that really matter in the big picture).

Then Google came along with its algorithm, and all of a sudden search engine optimization became a social game. Years later, with the complexity of search algorithms increasing along with the tricks and tactics of internet marketers, SEO is no longer a brief list of best practices. There are many factors that contribute to ranking well in the search engines, and the term, Search Engine Optimization, has come to encompass them all.

CONTACT US FOR A FREE ORGANIC SEARCH MARKETING CONSULTATION!
   

South Africa Search Goes Organic

What is Organic Search Marketing?

South Africa welcomes First Place Listings for Organic Search Engine Optimization Services.

Organic food is better for me than regular so organic search marketing must be better for my business, right?

Relevancy is the key to successful marketing.  Potential customers must hear and believe that your product or service is relevant to them.  Does it fit their lifestyle?  Does it meet a need?  Does is scratch an itch they have?  If so, they’ll want it.

Having a relevant product isn’t enough.  If no one knows about your fantastic solution or amazing service then it might as well not even exist.  They have to know it’s out there and available to them.

In the past the Yellow Pages and direct mail were some of the most cost effective ways to get the word out.  Now it’s all about internet marketing and search engines.  Obviously, the paper based advertising is still around but it’s on the way out.  Search engine marketing and organic search marketing are taking over as the best way to get in front of would-be customers.

Organic search marketing is a relatively new field.  As online searchers become more and more savvy they learn to spot the fakes.  They know when someone is trying to pull the digital wool over their eyes.  Those are the sites with high bounce rates.  No sooner does the searcher land on the page than they are hitting the back button and moving on to the next link.  Paid advertising links have their place but most people seem to prefer the organic results.  Given that distinction those links become much more valuable to both businesses and customers.
Assuming that your product or service is relevant, it is also necessary to take the most relevant approach to communicating your message.
 
One of the most important things to do if you want pages that rank high in search results is to keep a steady flow of quality content on the website.  Content is the key. The better the content the more people are likely to share and promote the page.  But combined with quality is quantity.  A high volume of pages with fresh content adds to the weight, pushing the ranking higher and higher.

In addition to lots of quality content it’s important to make sure the information is presented in the best way.  Remember, people aren’t the only ones reading the material on the various pages of your website.  Google, Yahoo, Ask.com, and many other search engines are also scanning your content.  Not just the content you see displayed on the page, but the code behind the content.

Relevant code is probably as important as relevant content.  Site structure is critical to making the search engine crawlers happy.  Great writing can’t make up for terrible coding.  The people programming your website can nullify all the work of those who are generating the dynamite articles if they don’t know what they are doing.

Organic search marketing will not always be the latest and greatest thing.  One day it will be the “old fashioned” approach to marketing.  But for now it’s the best way to generate new leads and connect with potential customers.

Now Serving: Cape Town, Durban & Nelspruit, South Africa

Cape Town Search Engine Optimization, Durban Search Engine Optimization,
Nelspruit Search Engine Optimization

Organic Search Marketing comes to South Africa

   

International Search Marketing Guide to the Holidays

More info...
Planning and succeeding with your holiday international search marketing strategy can seem daunting, but there are opportunities with this highly elusive global crowd. ...search engine marketing, seo, search engine optimization

   

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