Organic SEO - Search Engine Optimization Comes Naturally

Internet marketing's newest thing is organic search engine optimization.  Almost 50% of consumers start the buying process with an online search using Google, Yahoo, or similar.  Potential customers are letting the search engine fingers do all the walking these days.

Search engine marketing (SEM) and search engine optimization (SEO) are nothing new.  Both of those concepts have been around for a few years.  As these disciplines have developed and grown more nuanced it was necessary to distinguish them further and add the organic SEO designation.
Not everyone knows what "organic search" is.

Listings that result from a search that are not paid advertisements are considered to be organic.  For instance, when a user types in a term or phrase in the empty Google box what results are some sponsored links and advertisements, usually on the right side of the browser or along the top of the page, and a list of links to various websites, usually on the left side of the browser window.  These links could be to news reports, personal blogs, article directories, or many other types of websites.  As opposed to being paid advertisements, links make this list due to their relevancy to the search topic or words.

According to Google, many more people click through these links than those of the "pay per click" links.  Not surprising since most people would rather go to a site that was especially relevant to what they were looking for.  Customers are understandably skeptical when it comes to advertising language.  They do not want to be manipulated or feel like they are being lied to.

That doesn't mean that paid advertising links are dishonest.  Just because a link makes the top of the page in a list of organic search results doesn't mean it can be trusted.  In the past it was possible to inflate a page ranking simply by repeating the key words or phrases over and over.  This is known as "key word stuffing."  It is certainly not a good strategy.  Besides, neither Google nor customers are stupid.

Searchers find it helpful to see a brief excerpt or description below the link.  This allows for quick scanning of the list to see which link is best.  Although all the links are relevant, some will be more relevant than others.

Organic search engine optimization attempts to make the most out of every web page.  It is a completely legitimate method that seeks to maximize the impact of content that a business has made available to would-be customers.  What good is it to have a great product if knows one knows about it?  Good practitioners of this approach will stay on top of how search engines like Google determine where a page should rank in an organic search.  It is an ever changing algorithm so just because something was effective last year doesn't mean it will work this year.

Shortcuts or tricks usually won't work for very long.  Smart, honest organic search engine optimization will always be more effective.

For more information on Organic Search and Indianapolis SEO , contact the professionals at First Place Listings.