SEO Consulting

Since the first web page directories began allowing users to search by keyword in the mid 1990s, every wise-beyond-their-years company has been angling to show up in the top ten, page one, or above the first fold of results. In fact, this angling has become so competitive that an entire sub-industry of marketing has been born and thriving for a number of years. I'm talking about organic search engine optimization. So, can't anyone register their website with search engines? Absolutely, and everybody's doing it. Can't I just buy myself some Google love? Sure, but in the "Paid Advertisement" or "Sponsored Links" limbo - a place where less and less companies are even getting clicked. Instead, it takes a tactical, crafty strategist to build a campaign for your website and winding your dot com on the a-list of organic results (usually just south and west of limbo).

A good consulting firm should know the ins and outs of a number of web-related things. They should be able to critically review your current site and its content and structure. Since the web is crawling with indexing agents, it's important to know how to guide them to and feed them with top quality, 100% organic content. Your chosen SEO consultant should be able to offer guidance on hosting companies, redirects and 404s, JavaScript and Ajax, and even choice of URL. They should offer you some sort of guidance or training in development of content: user-centric, ultra-niche, or buffet-style. They should conceptually move between a nuts-and-bolts approach and a 30,000 foot overview. They should explain to you, in plain english, why search engines matter.

Just as you wouldn't hire a mechanic who doesn't know a muffler from a manifold, avoid an optimizer who doesn't eat and sleep keywords or offer any kind of useful training to clients - paid or otherwise. In a time where information is everywhere, and anyone can learn anything if they put thier mind to it, success comes down to savvy as a service. Collaboration with us is a mutually rewarding relationship, where learning how to care like a client makes every project personal.